With so many changes constantly occurring in the digital marketing landscape, it can be challenging to keep up with which digital marketing campaign strategies are effective. The good news is that you can do a number of simple things to help your company maintain an edge in this competitive and rapidly evolving environment. In this blog post, we will discuss some easy ways you can get the results you want from your digital marketing campaigns so that you don't become lost in the noise!
Measure Your Content Reach
One of the first things to do when launching a new campaign is to measure its reach throughout the duration of the project. Research shows that 62% of content leaders do not measure content effectiveness or success, meaning they have no idea how their campaigns are actually performing!
As competition for space on your customers' screens increases, so does their exposure to advertisements that are not relevant or interesting. Far from being in control over what they see online, consumers have been trained by marketers to block out content that doesn't immediately grab them.
Measurement techniques vary widely depending on who you ask, but there's one thing that all experts agree upon: You'll never know if something works unless you measure it! Simply put, measuring content reach will give you better information about whether or not your marketing campaigns effectively attract customers than guessing based on intuition alone.
Make sure to check numbers such as the top engagement type, number of engagements per content type, and the most shared or engaged assets. Do you know how your e-mail, social media, and website traffic are doing? You need to understand what is working and what is not to make the necessary adjustments to your strategy.
Optimise Your Customers Online Buying Journey
To get the best results from a digital marketing campaign, it's essential to understand how customers behave on different platforms, be that eCommerce sites like Amazon, social networks such as Twitter or Facebook, forums such as Reddit, or even Google search engines.
It's also important to know which of these channels you should focus most of your time on based on what customers want and need. Focus on what is the most popular or successful with your consumers, and then focus on gaining maximum returns by concentrating on that momentum.
For example, if you get most of your leads from Facebook advertisements to your websites, your company would want to focus on making the customer journey smoother for your customers to get to their final destination. This might mean creating more engaging social media advertisements or offering a better CTA.
For this strategy to work successfully, optimisation needs to happen at all levels - from web design and copywriting through SEO rankings for keywords. This is a continuous process of testing and measuring, which requires constant updates to digital marketing strategies. The more you do this, the better chance your company will have for success in its online endeavours.
Optimise Your SEO
SEO is the backbone of any successful digital marketing campaign. Therefore, the investment in SEO should be one of your top priorities when it comes to optimizing for customer experience, lead generation, and conversion rates. Investing time and money into an optimized web design with high rankings will get you more leads because people searching online will find your website easier than those without a strong SEO strategy.
The best way to optimize your search engine optimization (SEO) is by making sure that all pages have relevant keywords, images, title tags, and meta descriptions on them so they'll rank higher in Google's index for popular searches related to your industry or business type. It also means updating blog posts regularly with fresh content if you want readers coming back again and continue reading. Of course, you'll want to combine these techniques with off-site SEO strategies as well.
Other ways you can track your success with SEO is by collecting data from a heatmap, conducting A/B testing with different subject lines or calls to action, or checking your volume through Google Analytics.
Create A Well-Designed Website With Strong CTAs
Web design is the blueprint for your company's online presence and, if created correctly, can increase your conversion rate by 400%. It includes everything from headlines, text, and images to navigation bars, scrolling boxes, and interactive features. A good web design will consider how people search on Google or other search engines like Bing when looking for a particular product or service you offer because this influences how optimized content pages should be laid out.
The most important thing that determines which page ranks higher in searches is keyword relevance-- so it's best practice to make sure an SEO professional has carefully analyzed every word of copy before publishing anything publically online. This minimizes the risk of showing up lower down on SERPs (search engine results pages) where potential leads might not find you at all.
Remember that along with this optimization, you'll want to focus on creating a solid call to action. Once customers find your website, what are they expected to do? Buy a product from you, sign up for a coaching call, or book a service? Lead them through this journey with strong CTAs.
Conclusion: Create Digital Marketing Campaigns That Work
It's important to use a combination of strategies to ensure you're creating digital marketing campaigns that produce results. It's also just as important to make sure you're utilising the results of your campaigns to fuel your future ones because it's not a good idea to continue using the same strategies if they do not work.
Convoke Digital is a partner that can help you grow your business by leveraging the power of digital marketing. As technology continues to evolve, we will be there with you every step of the way to find innovative solutions for your market reach and customer engagement. If all this sounds like it's worth exploring further, let us know!
We works with clients to develop game plans that take advantage of new opportunities in an ever-changing industry.
What do you think? Have you tried any other strategies not mentioned today as ways to leverage digital media for personal or professional growth? Contact us today to find the growth your business needs to stand out in this competitive market.