Search Engine Optimisation (SEO) is a critical consideration for any successful website. WordPress has thankfully been built with SEO in mind.
In addition to the core capabilities for page naming, and URL definition there is a range of quality plugins like SEOPress
that will provide a built-in dashboard on the SEO health for each page you are editing, which makes it extremely easy to design new pages and content with SEO in mind.
Convoke Digital's website is built with WordPress and we are rank 1 on Google for multiple search terms.